Horror never looked so beautiful
I don’t mean to come across as the crotchety old man waving his cane while proclaiming how much better things were back in his day. But there were some things that were objectively better when I was younger. The most obvious being the beauty of VHS cover art.
I cannot tell you how many times a movie, especially a horror movie, caught my eye because of its cover art. Hell. I distinctly remember sneaking over to the horror section of my BlockBuster Video just so I could check out all the creepy imagery on display. It was fun. As a kid, I was not allowed to watch scary movies. So looking at VHS covers was the closest thing I could get to watching the movie.
Now you see, there were 2 kinds of cover art. You had ones that used live-action photographs of the main characters. And you had ones that had hand-painted artwork. The live-action ones were still pretty cool. I remember Nightmare on Elm Street 5: The Dream Child’s VHS cover. It was simple but effective.
This VHS cover had a blue background with Freddy Kruger kneeling over a gothic, bone-like stroller. He was holding one claw up to his lips to hush the audience. And while his expression wasn’t scary, the stroller sure as hell was! It looked to be a combination of bone and blackened flesh. It always stood out to me.
The other movie that stood out was Hellraiser. Again, a simple design but I found it to be quite menacing nevertheless. Pinhead was standing in the center of the image. He was holding a partially solved Puzzle box and it looked like he was offering it to you.

But what struck me as scary about this VHS cover was his expression. Freddy usually had some kind of smart-ass expression on his face whereas Chucky would be laughing maniacally. Pinhead, on the other hand, looked PISSED. His lips curling back in a quiet snarl. His eyes narrowed and filled with rage. The hooked chains in the background dangling with deadly intent; this was a VHS cover that stuck with me all throughout my childhood.
On the other side of the coin you had the artistic cover art. These were painted images meant to capture the spirit of the movie.

The movie that springs to my mind every time I talk about cover art is the 1985 horror comedy HOUSE. The VHS cover was absolutely terrifying for a young me. It showed a severed hand ringing a house’s doorbell. It was super detailed – with the veins and muscles showing. You could see the bones in between the rotted out sections of flesh and beneath it were the words “DING DONG, YOU’RE DEAD.”
Another cover that I enjoyed was Chopping Mall. A simple design but so much fun to look at. It shows a robotic claw clutching hold of a red shopping bag. Through the several rips and tears of the bag we can see various body parts sticking out. Eyes, fingers, an ear; even a screaming face. Like the Dream Child VHS cover, this was simple and effective. It you everything you needed to know about the movie. It was a horror film that takes place in a shopping mall.
What was fun about these artistic designs, however, was that they rarely involved a scene from the movie itself. There is no shopping bag full of body parts in Chopping Mall. In fact, the robots that movie don’t have hands to begin with. House, also, does not include a floating severed hand that rings the doorbell.
Dead Alive does not have a woman peeling off her face to expose a skull beneath. Wax Works does not have a little person opening a door to a melted mass of horrible faces. And Evil Dead does not have a woman being dragged underground by a zombie hand.
But you know what? It didn’t matter if the art matched a scene from the movie. It was still very eye-catching and fun to look at.
Unfortunately, as time went on, VHS and subsequently DVD cover art began to change. They focused less on the showing the concept of the movie and more on the actors who star in the movie. You can see this a lot in the late 90s to early 2000s. Cover art changed thanks to the reemergence of the slasher genre. Live action photos of the main cast posing in front of the killer became the norm. This style would, sadly, replace the hand-drawn or stylized live-action posters of the 90s.
Scream, I Know what you Did Last Summer, Soul Survivors, The Faculty, Final Destination, The Curve – the list goes on and on. Of course there are exceptions to the rule. We still have some fantastic stylized cover art but it’s not like it used to be.

I understand that it costs more money to produce something unique and special for your DVD cover but there was just something special about the way cover art used to be. Luckily there exist websites that work to preserve this art. Websites like Critical Condition that provide an extensive list of obscure movies (and not just from the horror genre). They include reviews, cover art and variants, and brief histories on the movies. The Internet Archive has their own archive of cover art – again not just limited to horror movies. I highly recommend checking them both out if you are a fan.
So tell me. What is your favorite horror cover art? Which movies stood out for you the most? Let us know in the comments!